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Write Your Site
First Section
Getting Started (3:49)
Getting Support (accessing live coaching & video calls)
Video feedback
Booking to attend an office hour session
A Crash Course in Copywriting - an optional overview
An overview (9:18)
A crash course in copywriting - an introduction with key tips & tricks
It Starts With You - Mining for Stories
Story Power (2:21)
Why are stories so important for your business?
How does the process work?
The 12 Writing Prompts
Four qualities of great stories
Next Steps
Empathy - Digging for Gold
Voice of customer research (5:11)
Digging for Gold - Customer Research Assignment
So, how does the research actually work?
Next Steps
Your Core Messaging
An intro to messaging (5:15)
Core Messaging
Extra support
Your Home Page
Use these instructions to create your Home Page
Your About Page
Use these instructions to create your About Page
Your Work With Me Page
Use these instructions to create your Work With Me (or Services, or Courses) Page
Ethical Sales
An overview of selling from an ethical perspective (7:38)
How to write non-manipulative copy
The role of emotions in decision-making
What gets in the way for you when it comes to selling?
Your Sales Page
Use these instructions to help you write your Sales Page
Your Contact Page
Your contact page
Your Checklist
Copy Checklist
BONUS SECTION - How to ask for testimonials
Don't just ask, "please could you write me a testimonial?"
Where should you use your testimonials?
Editing your testimonials
Congratulations!
You made it to the end!
Share the Write Your Site love!
Possible next steps
Use these instructions to help you write your Sales Page
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